At the heart of As.TA are its producer members, who every day, before dawn and in all weather conditions, carefully and consistently harvest the asparagus. This daily work guarantees a fresh and recognizable product, the fruit of dedication and agricultural expertise. The transition to a cooperative in 2023 further strengthened the brand's identity and protection. Its distinguishing feature is the Trentino Quality Mark (MQT), which certifies the production process and final product. Quality is guaranteed by annual inspections conducted by an accredited third party, protecting consumers and the local area.